How The Merchants Trust implements its investment strategy

The Merchants Trust has a long history of delivering consistent income and capital growth for shareholders through value-driven investments. This article highlights the Trust's strategy of investing in undervalued, well-established UK companies, with a flexible approach that seeks out global opportunities and manages risk carefully, with the objective of delivering strong, reliable returns.

Key takeaways
  • The Merchants Trust , which dates back to 1889, has long focused on a simple proposition: investing for total return, i.e., delivering a high and rising income, together with capital growth.
  • The Trust’s ‘value’ investment strategy seeks to identify undervalued UK stocks which have strong fundamentals but are underpriced by the market for various reasons.
  • The Trust’s track record of providing consistent, growing income, with attractive long-term total returns has even been recognised by the Association of Investment Companies (AIC), which has labelled it a ‘Dividend Hero’.

The Merchants Trust was incorporated in February 1889, making it the oldest of the investment trusts in the Allianz Global Investors stable. Merchants have for many years focused on a simple proposition: investing for total return. That means delivering a high and rising income, together with capital growth, for its shareholders. Simon Gergel has managed the trust for over 15 years, investing in a diversified portfolio of large, well-established and well-known UK companies. Although past performance is no guide to the future, Merchants has paid increasingly higher dividends to its shareholders year on year for the last 42 years.

Simon and the team adopt an investment strategy known as value investing. That involves a focus on identifying undervalued UK stocks which have strong fundamentals (including factors such as a company’s profitability, revenue, liabilities and growth potential) but are underpriced by the market for various reasons and considered to be trading below their intrinsic value.

How to find undervalued stocks

This investment style can often mean that the team’s thinking is contrarian, going against the broad market consensus adopted by other investment strategies and instead looking for undervalued investment opportunities. The strategy rests on three pillars:

  • a fundamental focus on a company’s industry structure, financial metrics, and competitive position. ESG (Environmental, Social and Governance) factors are also considered in terms of their risk to the business in question. This would involve looking at, for example, whether the company is managed in a transparent and effective manner, if it treats its workers fairly and if it behaves in an environmentally-responsible manner.
  • valuation (in absolute and relative terms, along with dividend yield); and themes (industry and secular issues, e.g., fundamental changes in, for example, technology or consumer behaviour that will change the way a sector or an economy operates. The growth of online shopping, for example, has clearly had a transformative impact on retailing.
  • the macroeconomic outlook, and the stage of the business cycle).

Simon and the team identify worthy value-driven investments, concentrating on owning good companies while not overpaying for them.

They seek to avoid value traps, where stocks appear undervalued but are facing significant structural challenges and are thus an unwise investment.

The team is equally rigorous when it comes to selling stock, if they can no longer make a positive investment case for owning a stock, they will sell it and use the proceeds to invest in better opportunities elsewhere. The team also sell companies that have been doing well when they reach what the team believes is fair value.

A flexible approach to investing for a diversified portfolio

While focusing on the UK, the Trust is able to invest 10% of its portfolio overseas, seizing opportunities when and where they arise. This flexibility allows the team to gain greater diversification of income generation and allows access to sectors which are not well represented in the UK market. It’s also important to remember that many of the UK’s leading value investments have business activities worldwide and therefore offer investors truly global reach anyway together with the UK’s high standards of corporate governance.

The Trust’s investment in Inchcape , the world’s largest independent car distribution company, illustrates how the strategy works. The business has exclusive relationships representing over 50 brands in more than 40 countries. Some of these relationships date back decades. Inchcape is consolidating a fragmented sector, as car manufacturers need strong partners in the smaller markets in order to provide the latest digital capabilities to consumers and to manage an increasingly complex industry structure.

The Trust sold out of Inchcape shares on valuation grounds in 2021. Since then, the company has grown rapidly via acquisition, with almost half the group’s profits now coming from Latin America. Some short-term concerns over a large transaction upset investors and provided Simon with an opportunity to reinvest at what he believed was a compelling valuation – and below the price the Trust had sold at in 2021.

SSE, a diversified energy company largely focused on electricity transmission and distribution networks in Scotland and England with some electricity generation assets, provides another example of the type of company that Merchants’ portfolio holds. The company has built a leading UK portfolio of renewable power assets, which has created significant shareholder value. The investment case for SSE was based upon the long-term growth opportunities in both of its main businesses and a modest valuation.

Investment risk management

Investment risk management is, of course, a critical concern. Simon and the team think very carefully about the risks of individual companies and the risk at portfolio level. That involves a consideration of three main types of risk: operational risk, where the focus is on what could go wrong in the business; financial risk, which involves analysing the amount of debt and leverage facing a company; and valuation risk, where overpaying for a stock can prove costly.

In addition, Simon and the team constantly monitor the portfolio’s exposure to cyclical companies, whose fortunes are closely linked to the economic cycle and defensive businesses, which generate steady revenues almost irrespective of the state of the economy, international or domestic, and individual sectors. So, as well as assessing risk at the individual stock level, the team is alert to risks at the portfolio level , that should ensure the portfolio isn’t overexposed to any particular stock, sector or geographic market.

The Merchants Trust’s plc track record of consistent, growing income, with attractive long-term total returns, illustrates its success to date. It has even been recognised as an Association of Investment Companies (AIC) ‘Dividend Hero’, making Merchants a potentially attractive choice for income investors. Please note, however, that a ranking, a rating or an award provides no indicator of future performance and is not constant over time.

“Simon and the team adopt an investment strategy known as value investing. That involves a focus on identifying undervalued UK stocks which have strong fundamentals but are underpriced by the market for various reasons and considered to be trading below their intrinsic value.”
  • Disclaimer
    This is a Marketing Communication.

    Past performance does not predict future returns.

    The statements contained herein may include statements of future expectations and other forward-looking statements that are based on management's current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. We assume no obligation to update any forward-looking statement.

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The Merchants Trust has a long history of delivering consistent income and capital growth for shareholders through value-driven investments. This article highlights the Trust's strategy of investing in undervalued, well-established UK companies, with a flexible approach that seeks out global opportunities and manages risk carefully, with the objective of delivering strong, reliable returns.

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With an impressive track record of over 40 years of increasing dividends, The Merchants Trust stands out as one of the AIC's “Dividend Heroes”. In this article, we discuss the benefits of dividend investing for those seeking reliable income growth, showing how Merchants’ strategy provides steady dividends and long-term capital growth, making it an attractive choice for investors planning for retirement or building their savings.

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