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Value investing

The art of long-term value investing: The Merchant Trust’s approach

In a market shaped by short-term trends and economic uncertainty, The Merchants Trust maintains a disciplined focus on long-term growth and steady income. Our commitment to value investing, even in challenging conditions, aims to allow us to identify potential in undervalued companies and offer investors a balance of stability and potential.

With over four decades of consistent dividend growth and a solid performance history, The Merchants Trust is more than just a reliable choice— it’s a forward-looking approach to shaping your financial future.

Explore how The Merchants Trust could be the cornerstone of your investment portfolio, providing an opportunity to diversify and strengthen your investment strategy.

What makes The Merchants Trust stand out from the crowd?

In a world where value matters, The Merchants Trust takes a long-term view. With decades of experience and a focus on dividends, we invest in solid UK companies with growth potential. Ready to plan for tomorrow? Discover our thoughtful approach to building a resilient portfolio.

Learn more about The Merchants Trust’s investment strategy

Explore our series of articles designed to deepen your understanding of The Merchant Trust’s strategic approach to value investing, showcasing how targeting undervalued, well-established UK companies can unlock steady income and robust long-term growth.

Discover the advantages of value investing, including its focus on solid fundamentals and reliable returns, and see how it could potentially strengthen your investment portfolio.

Changing minds on value investing: How UK markets are delivering resilient investment opportunities

The UK has faced significant political and economic challenges over the last decade, but its economy is proving more resilient than many realise. This article explores how value-driven investments, like those managed by The Merchants Trust, are uncovering promising opportunities in UK equities, where undervalued companies could potentially offer solid returns in a recovering market.

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How The Merchants Trust implements its investment strategy

The Merchants Trust has a long history of delivering consistent income and capital growth for shareholders through value-driven investments. This article highlights the Trust's strategy of investing in undervalued, well-established UK companies, with a flexible approach that seeks out global opportunities and aims to manage risk carefully, with the objective that aims to deliver strong, reliable returns.

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Reliable income through consistent dividends: A glimpse at The Merchants Trust

Although past performance does not predict future returns, Merchants has an impressive track record and has paid rising dividends to its shareholders for over 40 years. The Merchants Trust stands out as one of the AIC's “Dividend Heroes”. Please remember, however, a ranking, a rating or an award provides no indication of future performance and is not constant over time. In this article, we discuss the benefits of dividend investing for those seeking reliable income growth, showing how Merchants’ strategy aims to provide steady dividends and long-term capital growth, making it an attractive choice for investors planning for retirement or building their savings.

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The Merchants Trust Guide for Valuable Insights into Our Investment Strategy

The Merchants Trust Guide offers essential insights for informed investing. This comprehensive resource dives deep into our value-driven approach to UK equities, offering insights to help you make more informed investment decisions. With expert commentary from lead portfolio manager, Simon Gergel, the guide covers everything from the fundamentals of value investing to the current opportunities in the UK market.

Whether you’re seeking growth, income or stability in today’s market, our guide delivers key insights into The Merchants Trust's proven investment approach.

Guide coming soon…



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    We are aware that some shareholders may have received unsolicited telephone calls or correspondence concerning investment matters. These are typically from overseas based organisations who target UK shareholders offering to sell them, what often turn out to be, worthless or high risk shares in US or UK investments. They can be extremely persistent and persuasive. Shareholders are therefore advised to be very wary of any unsolicited advice or offers.

    Please note that it is most unlikely that either the company or the company’s Registrar, Link Asset Services, would make unsolicited telephone calls to shareholders. Any such calls would only ever relate to official documentation already circulated to shareholders and never in respect of investment ‘advice’.

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    Past performance does not predict future returns.

    The value of an investment and the income from it may fall as well as rise and investors might not get back the full amount invested. You should not make any assumptions about the future on the basis of this information.

    Changes in rates of exchange may cause the value of investments and the income from them to go down or up.

    In a building society your money is secure, whereas in a stock market-based investment it is exposed to a degree of risk and the value of your investment will fluctuate up and down.

    The Merchants Trust PLC is a quoted company listed on the London Stock Exchange. Its share prices are determined by factors including demand which means that the shares may trade below (at a discount) or above (at a premium to) the underlying net asset value.

    The Trust seeks to enhance returns for its shareholders through gearing, in the form of long-term, fixed rate debentures. Gearing can boost the Trust’s returns when investments perform well, though losses can be magnified when investments lose value. You should be aware that this Trust may be subject to sudden and large falls in value and you could suffer substantial capital loss.

    This investment trust charges 65% of its annual management fee to the capital account and 35% to revenue. This could lead to a higher level of income but capital growth will be constrained as a result. Your capital could also decrease if income paid out of capital exceeds the growth rate of the Trust. Derivatives are used to manage the trust efficiently.

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